Sell More, Sell Faster

As an equipment supplier, your biggest challenge isn't your product—it's your customer's budget. Offer them a seamless finance option at the point of sale and close deals you would otherwise lose.

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"We Need It, But We Can't Afford It."


How many times has your sales team heard this? You have a superior product, but the upfront cost is a barrier for your customers. When you can't offer a flexible payment solution, you risk:


  • Losing deals to competitors with in-house finance.
  • Customers delaying decisions for months while they try to find funding.
  • Smaller deal sizes as customers are forced to choose lower-spec models.

A Sales Aid Finance partnership with Apex Finance empowers your sales team to overcome budget objections and close deals on the spot.

Sales team in a business meeting

A Strategic Partnership That Drives Your Sales

We become your silent finance partner, providing a seamless and branded experience for your customers.

Increase Sales Velocity

Remove the funding bottleneck from your sales process and shorten your sales cycle by weeks or months.

Increase Average Deal Size

Empower your customers to afford the higher-spec equipment they truly need, boosting your revenue per sale.

Get Paid Immediately

Once the finance agreement is signed, we pay you the full invoice amount. No waiting, no credit risk.

Strengthen Customer Loyalty

By making it easy for customers to acquire your products, you become a valued partner, not just a supplier.